Marketing Management
From the Catalog
Marketing is critical to the success of every organization, whether big or small, profit or non-profit, product or service oriented. To provide quality customer service, these organizations must identify and research target markets, determine customer needs, and establish how products and service can most efficiently be distributed, priced and promoted.
The Marketing Management major at South Central College offers an Associate of Applied Science (A.A.S.) degree, diploma or certificate option. Each course combines the principles of marketing in its four core course: Sales Management; Retail Management; Sales Force Automation; and Retail Operations.
Marketing is a vast field, training people for multitudes of professions. It is estimated that nearly one third of all Americans have marketing activities in their positions.
PROGRAM CORE COMPETENCIES
As a result of completing this program, the student will be able to:
- Relate effectively with internal and external customers.
- Interpret marketing information.
- Exhibit leadership characteristics.
- Apply the four P's in marketing.
- Apply current selling techniques.
- Manage time and self effectively.
- Manage human resources effectively.
- Manage financial resources effectively.
- Perform merchandising operations.
- Practice current business operational techniques.
- Utilize current technology in the sales field.
- Develop and deliver a professional sales presentation.